Machine learning is one of the most exciting parts of the wider field of artificial intelligence and here at Cognito we believe that it offers huge opportunities to improve the learning experience for employees. It can also help businesses to make sure that the training they deliver is highly personalised and relevant to their employees’ roles.
The huge potential of machine learning
But before we get into why this is the case, it’s worth taking a step back and quickly defining what we mean when we talk about machine learning. In this context, machine learning describes a computer program that is able to learn, adapt to new data and improve its performance without the further intervention of humans.
Artificial intelligence and machine learning are already proving invaluable in many different fields, from helping in medical diagnosis to freeing up human workforces to focus on the things that machines are not so good at – like being creative, or offering personal care. Research by the experts at PwC has found that they expect AI to create an additional 7.2 million jobs in the UK before 2037.
Machine learning and workplace training
But what about machine learning in the context of workplace training? Surely employee training is one of those areas where human interaction is central to its success?
Well, to an extent that is the case, and a great (human) trainer can make a huge difference to the quantity and the quality of new skills and knowledge that employees take in and retain.
And yet we also know that this traditional approach isn’t always perfect. 74 per cent of employees don’t feel that they’re reaching their full potential at work. And a lot of employee training fails because in the end it isn’t actually changing any behaviours. Another study showed that only 15 per cent of employees who were trained subsequently behaved any differently as a result of that training. That is a poor return on investment by any standards.
Throw in a global pandemic and an increasingly remote workforce, and finding a more effective way to deliver training to them becomes even more pressing. Our take on this challenge is that using the kind of cutting edge machine learning we’ve built into our Cognito technology is the answer.
Why machine learning helps humans to learn
With every individual learner we see differing rates of knowledge retention. We see varying motivations and ultimately very different learning outcomes. That means that a ‘one-size-fits-all’ approach rarely works. What one learner finds engaging, another won’t. Where one learner picks up new skills quickly, another may take a little longer, or just need a different teaching approach.
The beauty of machine learning in a training context is that it takes this kind of endless complexity into account, in a way that it can be hard for a human trainer to do. AI treats each learner as an individual, and it is then able to learn and adapt on the basis of that particular learner’s performance. Machine learning algorithms are able to look at past data, and use that experience to shape a highly personalised experience for the learner. It means that every single new piece of user data that the algorithm absorbs subsequently improves the quality of any training that the learner receives.
The AI embedded within tech like Cognito is able to adapt to learners, plug any learning gaps and ultimately create a highly personalised learning journey. Combine that power with the attractive and easy-to-use UI of the app, and it makes for a compelling package. It all means that trainers and managers are able to deliver learning, reinforce that knowledge, test retention levels and monitor performance, all in one place.
The bottom line? An AI-based approach to learning that is more engaging, personalised, motivating and less resource heavy for businesses to run than traditional methods.
If you’d like to find out more about how Cognito’s AI-based technology can help you to improve how well teams learn in your business, we’d love to hear from you. Just give us a call today on 01423 203 733.