Sales & Product Knowledge

Enhance confidence and capability to increase customer conversion.

Business scenario

Research and experience tell us that there is a direct link between sales knowledge and performance. Levels of capability in this area can significantly account for performance deltas between higher and lower performers.

Product knowledge is also a key element in confidence which contributes to how the salesperson positively portrays themselves as well as impacting their motivation.

Many organisations know the importance of product training (especially with complex or multi product activities) but find it difficult to provide effective sales knowledge education because it requires a personalised approach to target the needs of specific salespeople.

Cognito solution

The Cognito solution is perfect for sales education – it is quick and simple to create specific topics and questions that are aligned to reinforced learning and salespeople retaining product knowledge. It is unintrusive and simple for the learner without impact on the working day.

The platform’s AI quickly assesses the salesperson’s strengths and weaknesses and promotes questions in areas of need as well as the Intelligence dashboard analysis highlighting gap analysis. The system is also great for profiling high performers and delivering a ‘blue-print’ standard for assessment as well as using gamification and competition which can be fun and motivating for the sales culture.

Business output

Easy to create (refresh) specific product topics and questions

Non-intrusive, engaging and ‘personalised’ for the learner

Analytics provides great resources for Coaching and 1-2-1’s

Improves speed to competency

Replicate learner profiles of the ‘high performers’

Create an engaging environment with a competitive ‘fun’ culture

It has helped us move away from just assuming our global sales team can understand and recall vital information… to providing assistance and now knowing they can.

Executive Vice President, KVH Industries

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