Most of us will agree that personalisation is a good thing. It is a trend that we are seeing in many different areas of our lives. Whether it is our experiences online, in-store shopping or using a streaming TV service, we’re moving increasingly towards a world where our interactions are uniquely tailored to us.
And there’s a good reason for this – the results of personalisation, whatever the product or service, are very positive. For just one purely commercial example, see this research from the experts at Epsilon that suggests that 80% of consumers are more likely to make a purchase when brands offer personalised experiences.
Our belief is that personalisation has a similar impact when it’s applied to the world of employee learning and knowledge retention.
Here are a couple of reasons why we believe that personalising your employee learning and development experience has a tangible, positive impact on your learners.
1. Greater relevance
When learning is personalised, it feels relevant and useful to the people it is targeted to. As a result, those learners see it as something that it is in their own interests to do. Teaching that is personalised helps your employees to see how they can grow and develop in their roles.
More broadly, this then helps them to understand how they can contribute to the company’s overall goals. It encourages your people to see that what they do has value and also that their efforts are being recognised by the organisation. This builds engagement, creates greater numbers of happier employees, and ultimately boosts your organisational performance.
2. Avoiding ‘overwhelm’
Burnout is a growing issue, especially as we move into a more hybrid working environment. We’re increasingly responsible for balancing our own work and life commitments. Many of us struggle.
At the same time, thanks to the greater use of technology, we’re now also more connected than ever to multiple channels of communication with the organisations we work for. Businesses are asking for more from their employees, and in more ways, than ever before.
So, being able to manage the pace and flow of learning by personalising it to their individual needs is invaluable. Employees can then learn at their own pace. They feel empowered and in control, rather than swamped. And they feel responsible for their own learning and development.
Our take is that the benefits of being able to personalise how you deliver learning to your people are clear. Get it right, and there are obvious advantages to ensuring that your training and development content is tailored to individual learners, their personal ambitions and their roles.
What’s stopping you from personalising your learning?
If that is the case, then why aren’t more organisations doing it? In our experience, the biggest obstacle that we hear from the many organisations we speak to is that personalisation is simply too onerous and complex.
In the current economic climate, most businesses are under enough pressure in terms of time and human resources as it is. The last thing that they want to do is to add to their managers’ workload by asking them to personalise their learning and development programmes for every learner. The common view is that the status quo is just fine.
We’ve got a couple of responses to that.
Personalisation can be quick and easy
Firstly, we’re sure that in many cases, the status quo isn’t fine. We’ve posted elsewhere [link to other August blog] about the need for organisations to do more to audit their learners’ knowledge retention.
Too often, we’re seeing businesses investing in processes such as e-learning, without making any equivalent investment in knowledge retention too. The result? Many organisations make substantial cost savings by delivering their learning via e-learning – but they have little or no idea about how much their people are actually learning as a result.
Consequently there is a gap between what organisations hope or believe their people know, and the reality. In this context, doing everything you can to boost learning and knowledge retention by personalising your content makes sense.
Even more importantly, we also believe that personalising your learning doesn’t have to be either complex or time consuming. Using personalised knowledge retention technology such as Cognito puts your learners in far more control of their own development. It’s flexible and adaptable to their needs, and because its accessible via a range of devices people can learn at their own pace, when and where it suits them.
It works with your existing learning materials, and augments them – helping to embed knowledge in short, bite-size pieces that don’t take up a lot of your employees’ time.
It’s an approach that’s based on proven scientific theories and one that produces clearly measurable results that will give you an overview of levels of knowledge in your workforce – helping you to justify your investment.
And it’s adaptable too, thanks to our smart AI that flexes with individual learners, responding to their needs and any gaps in knowledge, and gives them a personalised, relevant learning journey.
To find out more about how Cognito can help you to create a personalised learning experience for your people, get in touch with us today on 0113 345 6957.